Can You Keep Up?

Viral marketing website sold to Foot Locker

2008

Created viral skateboarding micro-site sold to Foot Locker

Users could watch videos of professional skateboarders doing tricks and submit videos of themselves attempting the same trick

Viewers could rate videos and the highest-rated videos would receive prizes

Video submitters were encouraged to share their videos (and therefore the site) with their friends to get a better rating

Integrated with YouTube API for automatic video uploads

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